Brand Guidelines
Layout
Design Director Jeff Nebolini created the most in-depth brand guidelines I have ever seen. It not only addressed every touch-point of the brand but also served as an anthropological study on the core consumer. First built as a website, this living document was the definitive source and northern light for the entire company.

My task was to distill this extensive wiki site down to a print-friendly version that could be shared with outside vendors.
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