Equidate (now Forge) is an ambitious Silicon Valley start-up. Their goal is to be the premier pre-IPO marketplace. One of the biggest challenges with pre-IPO trading is it was virtually impossible to know how much a private companies shares were worth. In order for this venture to be successful, shareholders and investors would need to be armed with knowledge as well as the tools to make smart trades.

We worked alongside the founders to develop the UI and UX of an incredibly robust app and desktop marketplace. Beginning with userflows for a myriad of user types (full of edge cases), we designed the product from the ground up—making all the important features easily accessible while maintaining a clean and consistent UI. 

Equidate-App-Screens_1
Equidate-Responsive-MockUp
Industry
FinTech
Scope
Brand Strategy
Brand Identity
UI/UX
Product Design
Web Design
Team
Agency, Butchershop
Trevor Hubbard, Creative Director
Ryan Henbest, Design Lead
Kyle Harrison, Designer
Leah Saycich, Copywriter
Melanie Huff, Developer
Darren Wong, Developer

Selected Works

Mountain HardwearEmbracing a new generation of outdoor enthusiasts

At-BayHelping companies embrace technology fearlessly

ConverseConnecting a cultural icon with the new world of work

GoogleGiving Healthcare a new start

PersonaUshering in a new era of trust to the internet

EquidateCreating the premier Pre-IPO Marketplace

Opticon19Curiosity killed the boring user conference

Sol RepublicBringing quality to the masses

FacebookBuilding social value

Wilson & WilsonMaking manly rosé

Big Rock FarmsSimplicity, Community, and Dank Weed Since 1986