Persona is an identity verification start-up like no other. They were founded on the idea that we should be ourselves online.They envision that todays’ identity frauds and thefts will soon be a thing of the past. Getting there requires transparency but also privacy, security, and candor. It requires trust.
Butchershop was tasked with reimagining the brand, from developing the graphic and verbal personality, to the creation of the marketing site, and informing the product UI/UX. We developed their brand identity to capture their sophistication, collaborative approach, and deep empathy towards their clients’ needs as well as the end user. The logo represents their ability to accurately identify real people and be a conduit between that person and the company. The overall system is sleek yet approachable with subtle gradients, confident typography and photography that captures people for who they really are.
Industry
SaaS
Scope
Brand Strategy
Brand Identity
UI/UX
Product Design
Web Design
Team
Agency: Butchershop
Ben McNutt: Creative Director
Tyrus Hainsworth, Senior Strategist
Ryan Henbest, Design Director
Caroline Fox, Design Director
Matt Bloom, Senior Copywriter
Helsi Robino, Senior Project Manager
Marc Hill, Design Intern
Partners
Mayven, Development
Selected Works
Mountain HardwearEmbracing a new generation of outdoor enthusiasts
At-BayHelping companies embrace technology fearlessly
ConverseConnecting a cultural icon with the new world of work
GoogleGiving Healthcare a new start
PersonaUshering in a new era of trust to the internet
EquidateCreating the premier Pre-IPO Marketplace
Opticon19Curiosity killed the boring user conference
Sol RepublicBringing quality to the masses
FacebookBuilding social value
Wilson & WilsonMaking manly rosé
Big Rock FarmsSimplicity, Community, and Dank Weed Since 1986