At-Bay (formerly known as Cyberjack) approached Butchershop to evolve their brand identity to demonstrate the sophistication to which they operate while maintaining the relatability that they pride themselves in. 


Our brand strategy centered around the idea of helping companies embrace technology fearlessly. We changed the name to At-bay to reflect this purpose. I lead the visual identity system which was inspired by symbols that are synonymous with the online world, as well as designed a new marketing site, and an interactive, easy to use digital policy far more advanced and accessible than competitors’. All in service of building a brand that felt smarter than the competition, but also more enjoyable to work with than the big brokerages. 

Diptych-1
Icons
CYB_BrandBook-Spreads
Posters
CYB-PortfolioSlides_12
Industry
SaaS, FinTech
Scope
Brand Identity
Brand Strategy
Copywriting
Logo Design
Naming
Photo Production
Web Design + Development
Team
Agency: Butchershop
Ben McNutt: Creative Director
Ryan Henbest, Design Director
Devin Cornwall, Senior Designer
Chandler Oseland, Designer
Leah Saycich, Copywriter
Melanie Huff, Developer
Mahwesh Hansraj, Sr Project Manager

Awards
Winner in Brand identity / Branding, C2 Creative Communications Award

Selected Works

Mountain HardwearEmbracing a new generation of outdoor enthusiasts

At-BayHelping companies embrace technology fearlessly

ConverseConnecting a cultural icon with the new world of work

GoogleGiving Healthcare a new start

PersonaUshering in a new era of trust to the internet

EquidateCreating the premier Pre-IPO Marketplace

Opticon19Curiosity killed the boring user conference

Sol RepublicBringing quality to the masses

FacebookBuilding social value

Wilson & WilsonMaking manly rosé

Big Rock FarmsSimplicity, Community, and Dank Weed Since 1986