Wine maker Ted Wilson came to me with a fun challenge: come up with a label for a manly rosé. Being a small release, we landed on the name 'Ration Rosé' and I designed a label based on the WWII ration cards. We thought about how to help out the label shoppers of the world (myself included) and we added a charactersistics section so the bros could figure out if this light summer red had the notes they were looking for.

Ration-Rose-Dyptich
Industry
Consumer Goods
Scope
Brand Strategy
Brand Identity
Naming
Packaging

Team
Ryan Henbest, Design Lead

Selected Works

Mountain HardwearEmbracing a new generation of outdoor enthusiasts

At-BayHelping companies embrace technology fearlessly

ConverseConnecting a cultural icon with the new world of work

GoogleGiving Healthcare a new start

PersonaUshering in a new era of trust to the internet

EquidateCreating the premier Pre-IPO Marketplace

Opticon19Curiosity killed the boring user conference

Sol RepublicBringing quality to the masses

FacebookBuilding social value

Wilson & WilsonMaking manly rosé

Big Rock FarmsSimplicity, Community, and Dank Weed Since 1986