Equidate (now Forge) is an ambitious Silicon Valley start-up. Their goal is to be the premier pre-IPO marketplace. One of the biggest challenges with pre-IPO trading is it was virtually impossible to know how much a private companies shares were worth. In order for this venture to be successful, shareholders and investors would need to be armed with knowledge as well as the tools to make smart trades.
We worked alongside the founders to develop the UI and UX of an incredibly robust app and desktop marketplace. Beginning with userflows for a myriad of user types (full of edge cases), we designed the product from the ground up—making all the important features easily accessible while maintaining a clean and consistent UI.
Industry
FinTech
Scope
Brand Strategy
Brand Identity
UI/UX
Product Design
Web Design
Team
Agency, Butchershop
Trevor Hubbard, Creative Director
Ryan Henbest, Design Lead
Kyle Harrison, Designer
Leah Saycich, Copywriter
Melanie Huff, Developer
Darren Wong, Developer
Selected Works
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EquidateCreating the premier Pre-IPO Marketplace
Opticon19Curiosity killed the boring user conference
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Big Rock FarmsSimplicity, Community, and Dank Weed Since 1986