We partnered with Verily, Alphabet's life sciences arm, to develop and launch a brand for their Baseline project—a five-year medical study with 10,000 participants. The goal of the study is to collect more bio and physiological data than any other medical study to date, combining cutting-edge wearable and lab tech with Google engineering.
Working alongside Butchershop's copy + strategy team as well as the team at Verily I lead and executed the visual design for Baseline's brand identy as well as digital experience. Through discovery we uncovered that people participate in studies for deeply personal reasons, so we made the campaign for Baseline a rally cry to draw people in to help give healthcare a new start. The execution is sturdy, optimistic and open-ended—allowing participants to see themselves in the narrative.
Industry
Healthcare
Scope
Brand Strategy
Brand Identity
Campaign Strategy
Environmental Design
Experience Design
Marketing Collateral
Photo + Video Production
Web Design
Team
Agency, Butchershop
Trevor Hubbard, Creative Director
Ben McNutt, Strategy + Copywriter
Ryan Henbest, Design Director
Tony Dekline, Illustrator
Selected Works
Mountain HardwearEmbracing a new generation of outdoor enthusiasts
At-BayHelping companies embrace technology fearlessly
ConverseConnecting a cultural icon with the new world of work
GoogleGiving Healthcare a new start
PersonaUshering in a new era of trust to the internet
EquidateCreating the premier Pre-IPO Marketplace
Opticon19Curiosity killed the boring user conference
Sol RepublicBringing quality to the masses
FacebookBuilding social value
Wilson & WilsonMaking manly rosé
Big Rock FarmsSimplicity, Community, and Dank Weed Since 1986