Optimizely is an A/B Testing Platform helping leaders make confident business decisions backed by data. With industry leaders like Salesforce, IBM, and Uber in their roster, they’ve helped some of the most complex organizations find the right solutions that work for them.
Every year, Optimizely shares their industry knowledge by hosting hundreds of business leaders at Opticon, a conference celebrating the power of digital experimentation. They wanted to craft a theme and identity for Opticon 19. Our strategy centered around inspiring curiosity by developing a world of endless possibilities. I used this theme to direct the visual treatment of the space as well as the creative direction for the hype reel to encourage participants to expand their mind as well as their reach.
Industry
SaaS
Scope
Brand Strategy
Brand Direction
Environmental Design
Service Design
Copy + Messaging
Team
Agency, Butchershop
Ben McNutt, Creative Director
Ryan Henbest, Design Director
Matt Bloom, Sr Copywriter
Cheri Wang, Designer
Marc Hill, Design Intern
Candice Nguyen, Sr Project Manager
Partners
Gunslingers, Video Production
Selected Works
Mountain HardwearEmbracing a new generation of outdoor enthusiasts
At-BayHelping companies embrace technology fearlessly
ConverseConnecting a cultural icon with the new world of work
GoogleGiving Healthcare a new start
PersonaUshering in a new era of trust to the internet
EquidateCreating the premier Pre-IPO Marketplace
Opticon19Curiosity killed the boring user conference
Sol RepublicBringing quality to the masses
FacebookBuilding social value
Wilson & WilsonMaking manly rosé
Big Rock FarmsSimplicity, Community, and Dank Weed Since 1986