Sol Republic is a band of passionate, yet unpretentious audiofiles—dedicated to sharing good sound with the masses. Disruptive by nature, they needed subversive marketing tactics at every touchpoint in order to compete with the likes of Bose and Beats.
During my tenure there I tackled a myriad of those touchpoints from the more traditional things like packaging and in-store retail displays to the more experiential activations like bespoke chartered buses.
Industry
Consumer Electronics / Lifestyle
Scope
Campaign Strategy
Environmental Design
Packaging
Marketing Collateral
Photo + Video Production
Production + Installation
Digital Marketing
Team
Jeff Nebolini: Design Director
Owen Troy, Creative Director
Ryan Henbest, Senior Director
Nina Luong, Senior Designer
Samantha Desque, Designer
Gwynne Tease, Marketing Manager
Siobhán Corley-Richards, Marketing Manager
Selected Works
Mountain HardwearEmbracing a new generation of outdoor enthusiasts
At-BayHelping companies embrace technology fearlessly
ConverseConnecting a cultural icon with the new world of work
GoogleGiving Healthcare a new start
PersonaUshering in a new era of trust to the internet
EquidateCreating the premier Pre-IPO Marketplace
Opticon19Curiosity killed the boring user conference
Sol RepublicBringing quality to the masses
FacebookBuilding social value
Wilson & WilsonMaking manly rosé
Big Rock FarmsSimplicity, Community, and Dank Weed Since 1986