Converse – Ryan Henbest

In today’s talent economy, employees want more than a job. They’re looking for employers who are aligned with their own beliefs and values. In response to this shift in ethos, Nike came to Butchershop with some ambitious questions: How can we invite our customers to become our employees? Can we help people see what it’s like to work for one of the largest and most influential brands in the world? How can we recruit and retain better talent through a new career site?

We answered with a completely reimagined site. The new site allows users the ability to discover what goes on behind the scenes at any one of Nike’s (or Converse’s) global headquarters as well as making it extremely easy for anyone across the globe to sort through the thousands of open positions to find their best fit—all localized for more than 22 international regions. To support this project Butchershop managed a transcontinental production campaign to develop all new content for the site. My role in this project was to oversee the design and execution of the Converse site as well as the content library for both brands.